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Customer Experience Optimization
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Profile Information
- Company Name
- ClearAction LLC
- Position
- Customer Experience Strategist / Consultant
- What is your role with CRM-CEM?
- Mentor executives in Customer Experience Optimization, to deliver brand promises, prevent customer hassles, minimize churn, & heighten sustained profit.
Customer Experience Optimization
CEM Executive Mentoring: Clearly see what's needed to take immediate action.
Customer Experience Enablers: Clear the way for organization-wide action.
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"This ebook should be saved on every marketer's desktop!"
- John Todor, author of Addicted Customers & Winning Mindshare
Lynn Hunsaker's Blog
The Art of Listening: A Key to Customer-Centricity
Curiosity is the key to great listening skills that improve customer experience. When you're truly curious about your customer's opinions, expectations and requests, you'll find the customer to be more pleasant, interesting and fulfilling to you as well.… Continue Posted on October 22, 2009 at 2:20pm —
Customer-Focused Culture by Living With Your Customers: A Lesson From Amazon
You never know someone so well as when they live with you! What better way to transform your culture to truly customer-centric ways of thinking and doing, than to invite your customer to attend all your discussions? This has long been a practice at Amazon, since founder… Continue Posted on September 1, 2009 at 9:56am —
Interaction Bridges for Customer Commitments
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For customer experience management (CEM), it’s natural to focus on smoothing interaction difficulties between paying customers and sales and service representatives. Additionally, innumerable interactions for CEM occur inside the company, causing da… Continue
Posted on May 23, 2009 at 12:45pm —
What IS Customer Experience?!
Customer Experience: customer's journey from realization of a need until the need no longer exists.
… Continue
Posted on May 8, 2009 at 3:23pm —
5 Keys to Employee Engagement for Customer Experience
Lack of cooperation across organizations is a momentum inhibitor for customer experience management (CEM). Among best-in-class CEM practitioners, top cha… Continue Posted on April 23, 2009 at 12:00pm —
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A presentation on the need to transition from CRM to Customer Equity Management
Posted by Paul Roemer on July 12, 2008 at 4:30pm
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